Che'lu, is a neutral gender Chamorro word that means brother or sister; it may also be used to address any other male or female of the same age group.

The logo consists of three Chamorro cultural elements: the chief, the fish-hook, and the slingstone shot. It is a powerful symbol of friendship, love, and respect.....it is the union of man, sea, and land.

Our logo is an original, designed by our older son, Lee, at the age of sixteen. The initial purpose of the logo was to be on a business card. However, the persistence of our younger son, Christopher, was what prompted us to consider putting the logo on caps and T-shirts.

The business, Che'lu, is the creation of two brothers from the beautiful and friendly island of Guam in the Marianas. It is our hope to inspire and encourage the younger generations of the world to share the unique gift that God has given to each one of us.

Mr. & Mrs. Jose M. Rosario

Click here for a breakdown of the Che'lu Logo.